Mobile Phone and Samsung Electronics

Cl arnce Powell Liberty University MMGP scene Information BUSI520 Group 3 November 4, 2012 Samsung beetleweed S3 Introduction In this report card we sh alone explore The Traditional 4Ps which argon, product place, promotion and price spell also examining and understanding the new 4Ps on which we ca-ca instantly - deal, processes, programs, and slaying while determining which is more effective for future handicraft and long term success for the comp each. We will analyze Samsung Electronics and provide reading regarding the companys background and its newest product The Samsung galax S3. wandflower S3 Description From troglodyte to modern man is a phrase in which we raft exercise to describe our evolution of mobile engineering science. The initial purpose of mobile technology was to connect with tribe while being on the go or having the ability to connect without a line. However, today modern technology purposes are to connect and facilitate our lives. Before, expect offs were kind of used for card game, calculators, and time before, up to now less than those features. Now days we have meshing, mobile banking, millions of games, task management, etc.Before features were yet a line of numbers going a cross, which was considered your screen. Now, we have mature screens that you can just touch and it is considered a button replacing the traditionalistic methods for dialing. Today we have my version of first class smart visits, the Samsung Galaxy S3, found upon vast reviews named the Samsung Galaxy S3 is named one of the hottest peals on the Android market. Based on what masses must have and desire this bid has played its map in making completion step at that place game up.As, for its features The Samsung Galaxy S3 body is thin in shape and this is good especi completelyy since people want a phone they can put in there pocket and not worry about it taking up space, as for its look it is sleek and a more comfortable grip if you have had a Samsung phone before then you know that this is a plus. As for the display this phone has a 4. 8-inch screen, which is awesome if you are one who passionateness this video chat on Skype or oovoo. Holding this phone in my hand you could actually see how the HD AMOLD screen actually enhanced pellucidity for the screen.It has a front camera that is 1. 9 megapixels which is not the best nevertheless, it gets the dividing line done while video chatting. As for the rear-facing camera it has an 8. 0-megapixel camera that is great. If you make merry phone moving picturegraphy you are able to take 8 photo shots in one burst, which is also nice. (http//www. samsung. com/us/mobile/cell-phones/SGH-I747MBBATT-features). Most people like its Pop-up Play, Touch Wiz, and Smart Unlock feature however the ability to charge wirelessly to me is the best feature ever. Reason why?We all hate the hassles of charging a phone so the idea of eliminating wires makes charging a phone feel like heaven. Whats also great is the S ventilate technology, which supplys users to transfer content by the backs of two phones. Samsung Electronics is pushing to cross oer Apple users to their product. Product & Firm History Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsungs founder Byung-Chull Lee conform up a trade export company in Korea, selling fish, vegetables, and fruit to China.Within a decade Samsung had flourmills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onward Samsung began to expand into other industries such as financial, media, chemicals and shipbuilding throughout the 1970s. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90s), Radios, Computer components and other electronics devices. The floor of Samsung and mobile phones stretches back to over 10 years.In 1993 Samsung develo ped the lightest mobile phone of its era. The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are sacred to the 3G industries. Making video, camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than cytosine% increase in shares. (http//www. samsung-mobiles. net/history-of-samsung. tml) The Traditional 4Ps The product of the traditional 4Ps is the Samsung Galaxy S3. The price of the smartphone is $199 on SPRINT when barter ford with a two-year contract and $549 when purchased the phone straight up. Promotions acknowledge online discounts commercial adds online, tv set, radio, or word of mouth. Places would include Internet and in stores for targeted locations. The New 4Ps The new 4Ps of marketing are people, processes, programs, and perf ormance. The people include people who are interested in smart phones.Processes are their and its unbendable deliver of research and the way they present their product for development. The programs would be apps, and games. The performance Samsung has made more than a billion in sales oddment year. Demographic and Economic Trends & the Samsung Galaxy S3 There has also been a boot out in numbers on purchases of non contract phones considering that contract phones have been could go up or down in prices depending on the company. Samsung is presenting itself in any category it can because this promotes success for the company.Being able to sell contracted phones is a way to keep revenue flowing with in the company by producing cheaper products and higher bills along with cancelation fees. Because of the rise in non-contracted phones and the decrease in frugal revenue. Samsung has branched out producing product for consumers however, producing higher priced product and but set out bills for the consumer. Our current economy has caused many consumers silver to decline when it comes to terms of having money to spend on things we want.Therefore causing people to resort to places such as craigslist, eBay, and other resources to get a lesser price. A lot of people are resorting to buying smart phones such as the Galaxy S3 collect to the fact that it has the ability to be a phone, computer, personal assistant, bank etc. Therefore, causing people to lose their sociability when having face-to-face interactions. (Meuter, Ostrom, Roundtree, & Bitner,2000, p. 51). Technological Trends & the Samsung Galaxy S3Technology has been on an upward increase to produce product that are small in size however, larger in scale when it comes to its capabilities for facilitating our lives. Samsung Galaxy S3, provides apps that allow you to swipe a credit card and put that money in your bank if you are a business man, turn on the lights and television in your house, even monitor sec urity systems and providing wireless connectivity as a router if you prefer using you lap top on the go. Social and cultural Factors We have all wanted the next new thing what others call keeping up with the Jones.Cultural and social factors that drive a person to purchase a certain type of phone would include people, the individuality in a person, and the desire to have the newest phone that hit the market. Even more, Samsung set doing research for the development of its product and the medium that they are targeting so you can rest assure there are different medias in which we all were potentially driven from to buy their products. References (http//www. samsung-mobiles. net/history-of-samsung. html) (http//www. samsung. com/us/mobile/cell-phones/SGH-I747MBBATT-features) (Meuter, Ostrom, Roundtree, & Bitner,2000, p. 51).