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Course Work EssayAs the Vice President of the Sales, it is his indebtedness in the first shoes to handle sales management leadership and sales compensation curriculum according to David J. Cichelli (p. 38) and not the products existence sold in the market. Therefore, it is inappropriate for a new Vice-President of Sales to dispute defective wrenches before a CEO meeting especially that he is unaware of the ethical guidelines being practiced by the judicature. In this case, he has to take extra care to discuss the matter to the sort without appearing discourteous or impolite. In the first place, the newly hired CEO (Vice President of Sales) has the subject of communicating the concept of guest satisfaction that is vital in the growth of sales as hearty as important in his role as sales management leader to provide the intense satisfaction. He also wants to ensure that collaboration among members of the team is practiced as he assumes his duty as part of the CEO team. Ev aluating the scenario, he has to look into several avenues and prepare materials to jump his argument.First, he has to review the policies of the governance as well as a survey on customer feedback of the product conducted previously, from where he allow for base his argument. Any information about the phoners structure, ethical guidelines, and procedures will help him run his analysis and proposal to redirect the companys concept of customer satisfaction. Tactfully, he may give the conundrum as part of his initial report using the SWOT analysis from there he may initiate actions essential to the growth of sales.SWOT analysis according to Robert Price is helpful in the analysis of the external environment and internal situation to see the whole scenario of the problem (p. 104). Second, he may suggest innovation of the product to be introduced as a new model through which the customer may perceive the product having good quality that will solve critical customer problem (Rafi nejad, p. 208). Product innovation should be carefully planned to attain the best improvement of the product because as Rafinejad stated, too many revisions to a product are disruptive to customers vocation operation and create wateriness (ibid).Third, the company may notify the public through a well-developed notification plan which may complicates customers answer to the planned changed (Rafinejad, p. 210). Once the customers wants finally established, a formal change notification may take place this involves e-mail notification, advertising, and other public relation tasks. The need for strong sense of barter ethics grow on customer satisfaction must also be emphasized. This generally requires internal streamlining.Bjorn Andersen stated that stemma ethics has a strong motivational effect that can spur individuals and indeed entire organization to unheard-of peaks of performance (p. 7). This creates basically a true sense of dedication on the part of the employees in the de livery of products to the customers. To realize this goal, the company has to redefine corporate culture and restructure the organization in such(prenominal) a way that supports the objective of the company as part of the innovation cultivate.Redefinition includes identifying corporate social debt instrument approach with hands on business practices through transformation process on the operation level. Andersen mentioned that the process involves policy setting, overall image creation, and pointing out direction for the organizations ethics endeavor (p. 28). To support the endeavor, the company has to evaluate its structure in a way that accountability for success and/or locomote is determined. Likewise, certain business activities must be redirected through assigning corporate ethics program.Linda K. Trevino and Gary R. Weaver suggested to adjudge company values and expectations in which multiple elements has to look into such as dedicated staff, supporting structures and poli cies, and lengthened employee involvement (p. 91). Conclusion The new Vice President of Sales with his expertise in the field of business may share his knowledge that will help the business grow. The defective wrenches may cause the business to fall due to customer complaints that are not dealt with properly.Assigning tasks that will save the image of the company will be realized through initiatives for change in products and corporate ethics. This will be do by means of undertaking strategic planning based on research that may include adapting new policies for the company. Reference Andersen, B. (2004). Bringing Business Ethics to Life Achieving Corporate Social Responsibility. USA American Society for Quality. Cichelli, D. J. (2003) Compensating the Sales Force A Practical Guide to Designing Winning Sales hire Plans.USA McGraw-Hill Professional. Price, R. (2007) The Eye of Innovation Recognizing Possibilities and Managing the Creative Enterprise. USA Yale University Press. Rafi nejad, D. (2007) Innovation, Product Development and Commercialization Case Studies and pick out Practices for Market Leadership. USA Ross Publishing. Trevino, L. K. Weaver, G. R. (2003). Managing Ethics in Business Organizations Social Scientific Perspectives. USA Stanford University Press.